Here is a great video Sony KDL-XBR9 review from CNET editor David Katzmaier. It goes over quickly some of the new design elements, new 2009 features such as the Bravia Internet Widgets and content guides, and talks for a while about its performance in depth:
[youtube=http://www.youtube.com/watch?v=LT0iv4FDnpA&hl=en&fs=1&rel=0]
Pros & Cons found in Sony XBR9 Reviews:
The Sony Bravia XBR9 series has been selling like hotcakes since its release, and with a wide variety of available size, there are tons of Sony KDLXBR9 reviews coming in from people that have purchased and/or used the unit. Below are some of the commonly reported pros and cons noted in Sony KDL-XBR9 review content from around the web:
Common Pros in Sony KDLXBR9 Reviews
- has 240Hz refresh rate for smoothest lcd picture available
- amazing picture quality with high contrast ratio
- innovative and usefull data and content displayed intuitively with widgets
- incredibly attractive design and bezel
- great performance for price compared to similar sets
Common Cons in Sony KDL-XBR9 Reviews
- Not LED backlit like XBR8
- Backlight bleeding sometimes noticeable
- Not cheap
Compare Sony XBR9 vs XBR8 vs XBR10 vs XBR7:
The 2009 Sony KDLXBR9 series is the follow up to 2008’s KDLXBR7 series, and although it would seem to make more sense that it would be the follow-up to the Bravia KDLXBR8 series also released last year, note that the XBR8 uses LED LCD technology where the models in question do not, and as such we end up with this really confused heirachy between the XBR 7,8, 9 and now the recently Bravia KDLXBR10 series 
(The sony kdl52xbr10 and kdl46xbr10 will use LED technology and thus I will further confuse when I say that the XBR10 series is the direct 2009 upgrade to the XBR8 series of last year. The Bravia XBR-9 lineup consists of several models (The 52 inch Bravia KDL-52XBR9 / 46 inch Bravia KDL-46XBR9 / 40 inch Bravia KDL-40XBR9 / and 32 inch Bravia KDL-32XBR9 LCD televisions) and when you compare these units there are no significant differences between them except for size, denoted by the numbers in the middle, measured diagonally.